Materials & Design

We make environmentally friendly premium denim.

We’ve spent years developing the perfect hemp products made in Los Angeles. HempBlue’s first collection is designed to be original and timeless—like the ancient human relationship with the hemp crop, one of the oldest agricultural resources in the world.

Our designer, Alfredo Settimio, brings his extensive fashion background and passion for detail to the brand, creating a contemporary look and classic feel for HempBlue. Every element is thoughtfully chosen—from fabrics, washes, and trim, to stitching, labels, and packaging all branded with the symbol of the hemp leaf.

Our products are bold and our message is even louder.

Every garment symbolizes HempBlue’s fight for the legalization of industrial hemp farming in the USA, and our passion for manufacturing sustainable, American-made fashion.

Why is there still cotton in our denim?

Although hemp is now federally legal in the U.S., the infrastructure to grow, process, and supply high-quality hemp fiber at scale is still developing. That’s why we currently source hemp fabric from countries like Italy, Japan, and where the supply chain is more established.

Due to limited domestic availability, some of our garments still include cotton. But our mission remains unchanged: to build a fully American-made, sustainable hemp denim line as U.S. supply catches up with demand.

Why hemp, though?

Hemp fabric is softer, stronger, and more durable than cotton. It naturally resists mold, fungus, and UV damage. In fact, washing hemp softens it even more without compromising strength.

“This comfort was part of the inspiration behind Hemp Blue. Not just because the fabric is soft and durable—the reason is greater than that. It’s the satisfaction of knowing your clothing is good for the earth and responsibly produced. That is the comfort of HempBlue.”
— Robin Lane, Co-Founder of HempBlue

What is hemp? Why is it so great? Why was it ever made illegal?
Learn more on our Why Hemp? page.